We start by getting to know you, your goals, message and audience. We conduct comprehensive research and analysis of the context, history and background of your message and story. We usually meet with you a few times during the project for briefing, working meetings and presentations.
We define the project’s voice and identity, and to develop a coherent language and visual system that becomes the foundation of the project. From there, we strategize to develop the formats and experiences that will best communicate your message in an engaging, creative and direct way.
The work process is usually organized in the following phases: a Concept Phase in which we develop design and content options to find the direction best suited to your goals; a Development Phase, during which we design and execute the option you have chosen; and a Creative Direction phase, during which we oversee and direct the selected production teams to bring the project to completion.